Executive Development Group Coaching Program – for Executives who Seriously want to Evolve

Executive Development Group Coaching Program


The Executive Development Group Coaching Program is for people who generate results through the efforts of the people under their responsibility and who are serious about improving their impact.

Your title doesn’t matter, the size of your organization doesn’t matter, and it doesn’t matter whether you work in a for-profit or nonprofit organization. You can be in charge of the entire organization or any part of the organization. You can work anywhere in the world.

What does matter is that you are responsible for achieving results through your ability to manage a group of people and you want to make a greater impact.

We will dive into a wide array of topics that executives who are responsible for an organization or a part of an organization deal with on a regular basis: people management, culture, strategy, planning, execution, innovation, branding, and continuous learning.

In this program, serious-minded means taking our work and our impact seriously, but not taking ourselves too seriously. A sense of humor, especially about ourselves, is a very important part of effective management.

If you are interested in this program for your organization, please contact Dan Coughlin at

dan@thecoughlincompany.com or 314/614-8622


We will cover the following management topics: People Management, Strategic Planning and Execution, Value Positioning and Enhancement, and On-Going Learning.

This will include:

People Management

Session 1: Clarify and attract the kind of people you want in your organization.

The more clearly you understand the purpose, values, and diversity of competencies, passions, talents, and perspectives that you want in your organization, the more likely you are to attract them.

Session 2: Hire, place, and develop the kind of people of people you want in your organization.

Customize your interview questions, role plays, and case studies to hire the people you want, but don’t stop there. Continually work to develop those people in order to leverage what they each bring to your organization.

Session 3: Retain the type of people you want and strengthen your bench strength.

It’s not enough to hire the people you want. You have to keep them as well. And you have to continually strengthen your bench in case a key performer leaves at a moment’s notice.

Session 4: Reinforce your desired culture and the morality and morale of your team.

A culture is what people believe is so important that it drives behaviors across the organization on a consistent basis. Morality exists when people across the organization agree on what is right and wrong, and they consistently live up to their own Code of Ethics in all situations. This consistency strengths morale, and the lack of it ruins morale.

Strategic Planning and Execution

Session 5: Clarify and communicate your strategy.

A strategy defines the business you are in, the 3 key outcomes you want to improve for your customers and your organization, and what you will do to improve those outcomes.

Session 6: Establish your plan of what to continue, and what, why, and when to change.

Good planning is the critical link from strategy to achievement. Deciding what to continue and what to change is just the first step. Managing the rate of change and the flow of projects is essential. Overloading your system can ruin the best of ideas.

Session 7: Execute daily with continuous improvement.

It’s not enough to continually reprioritize and complete the items for each tactic. The key is to keep learning individually and as a group what is working well and why, what is not working well and why, and what could improve future performance. A big part of execution is being willing to say no.

Value Positioning and Enhancement

Session 8: Strengthen your brand.

Your brand is the value customers think they receive when they buy from an organization. It is also the value prospective customers think they will receive if they do buy from the organization. You don’t own your brand. Your brand exists inside the minds of your current and potential customers. We will look at some of the many ways you can work to strengthen your brand.

Session 9: Innovate continually.

Innovation is the process of creating additional value for your customers. You can innovate by improving what you are maintaining in your organization, and you can innovate by creating a new product, service, or experience for your customer. However, new does not equal innovative. It’s only innovative if it adds more value to the customer.

On-Going Learning

Session 10: Expect individual reflection time, and build your own in-house university.

Managers either create an environment for learning, or they don’t. Establish the expectation that part of each person’s work is to carve out time to step away from the doing and to think about a key objective or issue, and to brainstorm for ways to resolve that issue and achieve the outcome. Create an in-house university that fosters learning on company best practices, industry knowledge, and beyond-industry insights.


This is a six-month Group Coaching Program. There are a maximum of 20 people per group from the same organization in the program at a time, and we will meet in small groups of at most seven people in each session. We rotate who is in the small groups so by the end of the six months you will have spent time with most, if not all, of the other members in your whole group.

The members will participate from their homes, offices, or on the road. All the sessions will be done through Zoom Videoconferencing. No one will have to travel for any of the sessions.

There will be a total of ten two-hour small group sessions in the program for each participant. Dan Coughlin will guide each of these small group discussions. We will meet approximately every two weeks for six months.

Before each small group session, you will receive a pre-work assignment. Each pre-work assignment will include 3-4 Thinking Exercises for you to complete before the small group discussion. Each pre-work assignment will also include one or two book recommendations, and usually will be narrowed down to a specific chapter or two. These are suggestions on how to dig deeper into that session’s topics, but they are not required reading.

The first hour of each two-hour session will be focused on discussing your answers to the pre-work assignment. The second hour will be an opportunity for each person in the group to ask a question. After each question we will gather responses from the other members of the group. In this way the program combines learning practical content and having timely discussions.

There are only three behavior guidelines for the small group discussions: respectfulness, open-mindedness, and caring.

Respectfulness meaning that each person really listens to the other people and doesn’t interrupt or check his or her email or text messages.

Open-mindedness means you are open to the possibility that other people have good ideas and you are willing to consider them, and you are open to the possibility that you have good ideas and you are willing to share them.

Caring means that you care about the success of the other people in the group. The Total Team Concept says that each person in the group will benefit greatly if every person does his or her best to help every other person.

In addition to the ten small group sessions, each participant will have two one-on-one coaching sessions with Dan Coughlin. You will also have email access to Dan during the six months. You can reach out to him with questions on work situations or whatever you want to ask him about. He responds to all emails within 24 hours, and usually within a few hours.


You are looking at approximately 7-8 hours a month for 6 months.

You will have two two-hour small group sessions each month for a total of ten small group sessions. The prework for each small group session will take 1-2 hours. And you will have two one-hour individual sessions with Dan Coughlin. If you are not willing to attend the two-hour small group discussions and do the prework before each of those meetings, then this is not the right program for you. This is for people who are willing to sustain serious effort for a six-month period to improve as managers and to help other people improve as managers.


At least five weeks before each session, Dan Coughlin will email you 6-8 options for day-time sessions (1-3 PM EST) and nighttime sessions (8-10 PM EST). You will then let Dan know all the options that you can make for that session. He will then create a calendar of small-group discussions that fits for each person. He will email you this calendar at least four weeks before any small group discussion.


Since 1998, Dan Coughlin has provided over 4,000 one-on-one Executive Coaching sessions for over 250 executives, Group Coaching Programs for clients in over 25 companies, and more than 500 presentations on leadership, teamwork, and management with clients at McDonald’s, Coca-Cola, Marriott, American Cancer Society, RE/MAX, GSD&M Idea City, Toyota, Traffix, Shell, Cisco, and more than 200 other large and medium-sized for-profit and nonprofit organizations. He is the co-author of the book, The Any Person Mindset: Be Accountable to the Difference You Can Make.


Payment Method:

If you have four or fewer people in your group, the fee is $5000 per person. If you have 5-9 people, the fee is $4500 per person. And if you have 10 or more people, the fee is $3500 person.

100% Money-Back Guarantee: if you are not completely satisfied with the quality of this program, you can ask for and will receive a refund up to and including the full fee for the program.


If you are interested in your organization being in the next Executive Development Group Coaching Program for Executives who Seriously want to Evolve, contact Dan Coughlin at

dan@thecoughlincompany.com or 314-614-8622

If you don’t hear back from Dan in response to your email within 48 hours, it only means that he has not seen your email. It may have been lost in cyberspace. You are welcome to text or call him at 314-614-8622.

He will then set up a one-on-one conversation with you over Zoom to determine if this program is a good fit for where your organization is at right now. This course is for people who are really serious about putting in the time and effort to evolve as managers and make an even greater impact in their work.


This program will start for your organization at the earliest convenient time for you.

Read testimonials for Dan Coughlin’s Group Coaching Programs