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Dan Coughlin.

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by Dan Coughlin

The Coughlin Company clients include:

Shell Oil

GE Capital


The Coca-Cola Company

McDonald's Corporation

Marriott International

BJC HealthCare

Anheuser-Busch InBev

The Boeing Company



Abbott Laboratories

Cardinal Health


Kaplan University

Cisco Systems

Jack in the Box

Land O'Lakes


McCarthy Building Companies

Holder Construction

Ace Hardware

St. Louis Cardinals

National Automobile Dealers Association


Click here to see a more complete list of The Coughlin Company Clients

Dan Coughlin's Business Leadership Idea Center
five critical business drivers
leadership, teamwork, execution, innovation, & branding

Latest Article
the critical importance of helping relationships in an organization

Featured Video
"How to Communicate a Major Change"

Dan Coughlin's Business Leadership Blog Recent Posts
Brand Feeder #9: Look at Your Advertising from Your Customers’ Point of View

Brand Feeder #8: Send a Personal Touch to a Customer

Brand Feeder #7: Consider What Your Brand Says and What It Does Not Say

Brand Feeder #6: Take Social Media Seriously or Not at All

Brand Feeder #5: Do Your Prices Reflect Your Brand Positively or Negatively?


For a more complete list, click here.


    "I have had the pleasure of working with Dan Coughlin for 4 years. He has a unique ability to provide both individual and group development. As my Business Coach he has developed tools that I use which challenge my thought process and enhance the effectiveness of my decisions. While his perspective is wide ranging, he also is very effective with specific situations. He customizes processes based on your specific needs and then stays focused on using the process effectively to help you achieve the desired result. He does a thorough job of understanding his audience when working with a group. The amount of prework and preparation including getting to know each player has been very effective. His style of coaching leaves the group feeling that they solved the issue and truly own the process. Dan's ability to partner with an organization through focusing on opportunity is one of his many strengths that help you get to the result."

Lee Renz
McDonald's USA
Central Division President



    "Dan, I want to thank you for the tremendous job you did presenting at our recent GE Capital Retail Finance Leadership meeting. Your session, "Accelerate Your Strengths: Practical Ideas to Boost Business Momentum", provided numerous insights for the team to work on personally, and actionable ideas for them to take back and implement into the organization. The extensive pre-session research you conducted into our organization prior to our meeting proved to be a great investment of your time. In addition to our conversations, you spoke with 12 members of our group on the phone, received e-mail input from more than 25 attendees, and spent five hours at our Merriam, Kansas site to learn more about the Retail Finance business. You were able to take learnings from those interactions and seamlessly weave them into your session, which made it all the more impactful."

Cynthia Tragge-Lakra
GE Capital Retail Finance
Senior Vice-President


Kaplan University

    "Dan Coughlin presented at our annual Kaplan Higher Education Group leadership meeting in January, 2014. He has wide experience in talent development and leadership, and his presentation reflected the depth of his experience, as well as the serious and extensive commitment he made to preparation ahead of time. Over the course of about 2 1/2 hours, Dan took about 150 people through a series of short interactive exercises on setting priorities, communicating across functional divisions, and providing effective leadership. I found the exercises to be an excellent way to boost attitudes and focus interpersonal communication. He provided an important reminder of key management principles to the leadership of Kaplan University and the assembled team. In the weeks following the meeting, I have returned often to the commitments we made then as a team and to the helpful suggestions imbedded in the materials Dan provided."

Wade Dyke
Kaplan University



    "Dan, on behalf of the entire Toyota Financial Services Team, I'd like to personally thank you for your keynote presentation at this year's National Sales Conference. You left an outstanding impression on everyone you worked with at TFS. Your passion, follow-up and attention to detail are tremendous and helped to make this year's sales conference a success. In fact, in the feedback survey from the conference attendees, we received excellent remarks on your efforts. Thank you again for your personal commitment to accelerating TFS to even greater levels of success! Oh yes, driven by the enthusiasm generated from the sales conference, we had the best all-time month in sales of both finance and insurance products! It was great and you helped 'accelerate' us to get there!"

Dave Pelliccioni
Toyota Financial Services
Group Vice-President
Sales and Marketing


Marriott International

    "It has been a few weeks since our Sales and Revenue Leaders meeting. As I've been speaking with members of my team around the region, I've heard them say things like, I tried my new influence skills based on the buyers personality type, and I used the agenda Dan showed us for my last meeting and I had great results. I thought I would share this with you because the sign of a great class is when people put the learnings into action. Your scores from our training survey were fabulous 5's across the board. I don't think I have ever seen such consistent scores with outstanding comments."

Nancy McHenry
Marriott International
Regional Vice-President
Sales and Marketing


The Coca-Cola Company

    "Dan, just wanted to say how much I enjoyed your keynote address at the Denny's Franchisee Association (DFA) annual meeting in Maui. You delivered on your opening promise that your keynote would provide all of the attendees with some practical, user-friendly ideas that everyone can use right away to improve results for their respective organizations. You gave the audience a variety of practical and powerful ideas that we can all turn to and use at any time to strengthen our thinking time, enthusiasm, and sense of purpose. You also shared some useful ideas on continuous improvement; most notably, the importance of stopping less effective action on a lot of good activities in order to focus time and energy on the few great activities that will have the greatest positive impact on our most important desired business outcomes. Additionally, you reminded us all of the importance of really collaborating in order to improve sustainable business results. It was wonderful meeting you and thanks again for a powerful and useful keynote speech."

Charlita Stephens-Walker
The Coca-Cola Company
National Sales Account Director


Anheuser-Busch InBev

    "When I first met with Dan Coughlin to talk about my team, I had no idea what I was getting into. I was surprised and ecstatic with the depth of research Dan used to plan our day-long seminar on leadership. The day flew by thanks to Dan's enthusiasm, willingness to listen, and the diverse plan of activities. Dan has a very simple approach to leadership and provided my team with some good, repeatable strategies to improve performance. The feedback I have received has been all positive. I look forward to working together with Dan in the future."

Greg Suellentrop
Anheuser-Busch InBev
North American Zone Director



    "Our company has been very fortunate to have celebrated many successes over the last few years; however, with continued growth and success also come new challenges. We knew that some of our internal processes and methods of communication were suffering with our expanding operation, but we were not sure where to begin to identify and resolve those issues. At our request, Dan Coughlin took the time to research our business, our corporate structure and dive deep into the day to day issues that our employees were struggling with. The process was followed up by Dan facilitating a full day workshop with the management team of our company. Dan's detailed preparation and analysis of his research made for a very effective workshop. Dan immediately impressed us by knowing everyone by name after having only met most of us once prior to the workshop. This was an early demonstration of his professional demeanor and the diligence of his preparations. The eight hour workshop flew by as Dan easily kept the participants engaged throughout the day. His calm and respectful disposition provided a comfortable atmosphere for positive discussion and an exchange of ideas even though we explored some challenging subjects. Overall, Dan brought us great insight and helped us trouble shoot some of our corporate challenges. Most importantly, he helped us create a new dialogue amongst the management team of our company, which could then be expanded upon in our day to day communications, both in the office and with our external customers. Thank you Dan!"

Walter Schneider
President and Co-Founder
RE/MAX Ontario-Atlantic Canada, Inc.


BJC HealthCare

    "Dan, on behalf of the entire leadership community at BJC HealthCare, I want to thank you for your inspiring keynote session. The top 300 leaders in our organization greatly benefited from your messages and actionable steps presented during your ‘Lead the Way’ presentation. Personally, I enjoyed the way you connected the tenants of leadership between today’s leaders and historical leaders whose styles and approaches have stood the test of time. As we continue to transform our organization, these leadership lessons will help us lead the way to success. Thank you again for a wonderful session."

Steven Lipstein
President and Chief Executive Officer
BJC HealthCare



    "Dear Dan, thank you so much for the excellent keynote leadership presentation in Houston. You really helped bring our theme of 'Making Winning Connections' to life in the way you connected with our North American Shell Retail marketing team before, during and after your session. I had many positive comments from the team about the impact your session made and the valuable takeaways that each of us will get real business benefit from as we take action on them moving forward. Your content is so practical! For me, it was an excellent reminder about leading from my own authentic leadership center, being more effective as a leadership listener. Thank you in particular for the pre-work you did gathering perspectives from the team and the effort you made to get to know the team, even by name. This greatly enhanced the effectiveness of the leadership learning event and it set a great tone for the day. I know there will be other key events that Shell will engage you for in the future. We are really striving to evolve our leadership DNA and your key messages really resonated with our team and aided us in that change journey. I would recommend your services to any growth-minded company that is serious about making a lasting impact in their leadership approach and communications."

  • Dan Coughlin with Rick Altizer, GM of Shell Oil’s Retails Fuels for the Americas.
Dan Coughlin with Rick Altizer, GM of Shell Oil’s Retails Fuels for the Americas.1 2 3 4 5
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Rick Altizer
Shell Oil Products
GM Retail Fuels Marketing for the Americas



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