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- The Starting Point of Innovation: Hot Spots of Innovation
- Example of Hot Spots of Innovation: Razor Blades
- Use Observations to Find Hot Spots of Innovation
- Be the Customer to Find Hot Spots of Innovation
- Create Connections to Find New Ideas
- Iterate or Eliminate to Innovate Successfully
- Use the Cycle of Innovation
- Q&A with Dan Coughlin on Innovation — Part One
- Q&A with Dan Coughlin on Innovation — Part Two
- Sacrifice to Accelerate
- See the Equity in Value
- Build Your Brand