The Essential 4 – how leading, selling, branding and innovating drive sustainable, profitable growth

Thoughts on Excellence Free E-Newsletter Series
Volume 9, Issue No. 6
September, 2010

By Dan Coughlin

If you only read one thing I write this month, I hope it will be The Essential 4. This piece is my most comprehensive set of ideas on how to improve business results in a sustainable way.

Click here to read The Essential 4.

Republishing Articles

My newsletters, Thoughts on Excellence, have been republished in approximately 40 trade magazines, on-line publications, and internal publications for businesses, universities, and not-for-profit organizations over the past 20+ years. If you would like to republish all or part of my monthly articles, please send me an e-mail at with the name of the article you want in the subject heading. I will send you the article in a word document.

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