Create Change through Clarity of Communication
To create change versus reacting to change, it is important to remember that there are three phases involved:
- Clarify current state (what to change from and why)
- Clarify desired state (what to change to and why)
- Clarify the path (how to move from where you are to where you want to be)
The key is to remove ambiguity at each phase
Figure 3 (Everything is unclear)
Figure 4 (Everything is clear)
The role of the effective leader is to work with the individual or group to remove ambiguity and increase clarity at each phase. The leader can simply tell the group what each phase should look like. However, I believe a far more effective approach is to facilitate a discussion that answers these three questions:
- What is our current situation and why does it need to be changed?
- What is our desired situation and why do we want it?
- What are the possible options for achieving the desired situation and of all of them what is the best path to take?
In this manner, the members of the group feel part of the solution and are much more likely to stay involved in executing the decisions. By communicating clearly up front, the leader saves the group a great deal of wasted time and energy down the road.
The greatest leaders of all time, both famous and not-so-famous, generated extraordinary results by influencing the way people thought. You also have the capacity to do this. The key is not your labels. The key is you and your ability to think through a situation and determine the best way to influence the other members of the group.