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Newsletter

Enhancing Executive Effectiveness
Volume 1, Issue No. 8
September 2000

By

Dan Coughlin

Thank you for all of your input. The number of subscribers has more than doubled since I changed the format of this newsletter. If you have other suggestions, keep them coming and I'll try to work them into future issues.

This issue will cover four main areas:

  1. Last month's topic: "Top Performers Walk Their Talk"
  2. Hot Issues For This Month: Self-Esteem, Self-Discipline and Innovation
  3. Questions For Top Performers
  4. Resource Recommendation For Top Performers

TOP PERFORMERS WALK THEIR TALK

Last month I discussed how people earning the same amount of money, regardless if it is six figures or $6 an hour, separate themselves from each other by either doing or not doing what they have promised. Without investing any money in a book, tape or seminar, you can instantly move to the head of the class in terms of performance by simply doing what you say you will do. You will literally stand out in the crowd if you follow-through on your commitments.

There are two ways to look at this situation. We can either become frustrated with other people for not walking their talk, or we can focus on our actions to see if they match our words. In my book, Inside Out: A Catalyst For Conscious Living, there are several "Rules Of Reality." Many times I need to remind myself of rule number one: we cannot force people to act in a way that we want them to. In other words, we can never control the behavior of other people. However, we can control our own behavior. If we truly want to be a top performer, then it is absolutely crucial that we do what we said we would do. No excuses, no complaining, no looking for shortcuts, and no looking for ways to get out of our commitment. When this becomes a habit, our performance in every area of our lives will zoom forward.

HOT ISSUES FOR THIS MONTH

The more I work with high level executives, the more I realize that the fundamentals of self-esteem, self-discipline and innovation are just as important as they were for my high school students back in my teaching days.

Self-esteem is the value we see within ourselves. We are only able to deliver value to other people that we believe we have. Our self-esteem is the limiting factor in how much value we can add to other people. And since all rewards (financial, relationships, experiences, etc.) come from our ability to add value to other people, our self-esteem is the critical piece in achieving better results.

Here are three simple exercises to uncover the value you have within yourself. I have been teaching these exercises for ten years. Ten years ago it was with ninth graders and today it is with corporate presidents and vice-presidents. My big discovery was that people are people regardless of their age. Men and women earning several hundred thousand dollars a year doubt themselves as much as teenagers do. Several times executives have said to me, "I don't know what I would do if I lost this job." They believe this because they don't see the value they have within themselves. They think their value is based on their title or their income. I digress. Back to the three exercises:

  1. Write down all of your strongest personal characteristics
    (i.e. I have a lot of energy, I am a hard worker, etc.)
  2. Write down all of the things you do well
    (i.e. I listen well, I always follow-up on my commitments, etc.)
  3. Recall success stories from your past at any age level where you did what other people and/or you thought could not be done. Answer these questions:
    1. What was the goal?
    2. What obstacles stood in your way?
    3. How were you able to persevere?
    4. What lessons did you learn along the way?
    5. How did it feel when you achieved your goal?

Notice that none of these exercises asked for your age, height, weight, salary, title or areas of responsibility. That's because those are external factors. Self-esteem is an internal factor.

Self-discipline is the ability to do what we want to do at any given moment. For example, if we truly want to eat in a healthy manner, then our level of self-discipline is the deciding factor in determining whether or not we will be able to do it.

The exciting thing about self-discipline is it cuts across all areas of our lives. As we become more self-disciplined in eating, then we can become more self-disciplined in listening and reading and writing and following up with our customers and ...

Self-discipline is a function of commitment and skill. Commitment is made up of desire and belief, and skill is made up of understanding and repetition. If we really want to become self-disciplined, we need to identify why we want to do it (or why we would be worse off for not doing it), why we believe we can do it, and what we need to do. Then we need to repeat our actions over and over and over again until they become a habit. Warren Buffet once said, "The chains of habit are too light to be felt until they are too heavy to be broken." We are not self-disciplined in any area of our lives after one day or one month. We need to repeat the action over and over and over for an extended period of time until it becomes part of who we are.

Innovation seems to be the buzzword of the moment. Article after article is being written on this topic. Several of my clients are talking about it non-stop. In my opinion, there is a lot of confusion on this topic. It seems to me that for the most part the value of innovation is underestimated and the explanation of innovation is overcomplicated. Here are some of my thoughts on innovation:

Innovation is one of the two or three most powerful drivers of increased effectiveness. Every person in every company should know ways to generate innovative solutions. Innovation is not solving a problem. Innovation is about taking performance to a higher level than it has ever been before. Innovation is not a philosophy or a mindset. Innovation is a process. One that can be repeated over and over again.

Innovation is the process of identifying and combining opportunities together to drive significantly better results. In any innovative approach, there are three essential elements:

  1. identifying opportunities
  2. combining these opportunities together into new products, services, marketing initiatives, or processes
  3. implementing these new ideas into action

Here is one way to identify opportunities. Make a list of all of the changes that have occurred in your organization, your industry and society in general in the past eighteen months. Then take each change and ask yourself the question, "What opportunity does this change bring to our organization?" Stretch your imagination. Come up with at least one opportunity for each change. Then look at your list of opportunities and ask yourself, "What two or more opportunities can I combine together into a new product, service, process or marketing initiative that will add more value to my clients?" Of course, talk is cheap. Once you've landed on an idea that you believe will generate better results, then you have to have the courage to put it into action. Creativity is thinking of new ways of doing business. Innovation is actually doing them.

A great book on this topic is The Innovation Formula by Michel Robert and Alan Weiss.

QUESTIONS FOR TOP PERFORMERS

This is a new feature. I will throw out a variety of questions for you to think about. If one hits a nerve for you, then feel free to e-mail your answer to me and I will try to include it in next month's issue. My e-mail is info@thecoughlincompany.com

If you were the CEO of Firestone or Ford, what would you do to handle the current tire crisis?

If you were Bill Gates and were facing a major breakup of your company and declining sales of your product, what would you do?

If you could do anything in your career over again that would make you more effective today, what would it be and why? (Don't wait any longer. Put your own advice into action immediately!)

If one of your major clients faced financially difficult times and couldn't afford you for the rest of the year, what would you do?

Give these some thought and send on your answers. I will include them next month. My vision for this newsletter is for it to be highly interactive and for top performers from a variety of industries to be sharing their ideas on diverse topics. Feel free to share this newsletter with your colleagues. Let them know they can receive this electronic newsletter for free by sending any e-mail to join-ee@thecoughlincompany.com

RESOURCE RECOMMENDATION FOR TOP PERFOMERS

This month I am recommending Beyond Entrepreneurship: Turning Your Business Into An Enduring Great Company by James Collins and William Lazier. James Collins is also the co-author of another one of my favorite books: Built To Last: Successful Habits Of Visionary Companies.

Beyond Entrepreneurship covers five main topics: leadership, vision, strategy, innovation, and tactical excellence. Each chapter provides in-depth explanation and tremendous examples of where the idea was successfully implemented in a real-life business situation. This is NOT a book filled with data or charts and graphs. It provides concepts in a clear and common sense format. I thought the chapter on leadership was one of the best I've ever read on that topic.

Faithful reader, Elaine Floyd, suggested that I provide a sample of the key ideas from each recommended resource. So here our six ways to increase innovation in your organization from Beyond Entrepreneurship:

  1. Receptivity To Ideas From Everywhere
  2. Being The Customer
  3. Experimentation and Mistakes
  4. People Being Creative
  5. Autonomy and Decentralization
  6. Rewards

And here are eight management techniques for stimulating creativity from Beyond Entrepreneurship:

  1. Encourage; don't nitpick
  2. Be Not Judgemental
  3. Help Shy People
  4. Stimulate Curiosity
  5. Create Necessity
  6. Allow Time Away From The Fray

Hope you enjoy it!

Have a great month!!!

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