REFOCUS ON YOUR CRAFT
In the beginning, it was your craft that motivated you. Whether it was law or management or acting or something else, you lived to perfect your craft. Then success started pouring in and perhaps you took your eye off of your "golden goose." The thrill of refining your craft was replaced by the thrill of accumulating riches. As you let go of your craft, you became less of an artist and more of a banker. Your performance leveled off and frustration set in. Now you have more goods, but less self-esteem. I encourage you to refocus on your craft, the thing that brought you so much pleasure from the beginning. I met someone recently who talked about having some one else write a seminar, get an "angel" to fund the marketing, sit back and count the profit, and then sell the business to someone else. Even if this plan worked, my question is, "What's the point? Isn't there anything to be said for being a craftsman? Where's the fulfillment of building something that lasts and continually improves?" Top performers realize that their craft represents their body of work and strive to continually hone their craft. This becomes their goal rather than the attainment of golden handcuffs.
Back to The Enhancing Effectiveness Page
P.O. Box 1245
Fenton, Missouri
63026
Phone 636.825.6611
Fax 636.825.9831
E-mail info@thecoughlincompany.com