TYPICAL CLIENT RESULTS

For GSD&M, the national advertising agency, we worked with the Director of New Business Development on the entire five-month, three-phase pitch process to win the $150 Million BMW account.

For McDonald's Corporation, we assisted the Indianapolis Region to achieve more consecutive years of positive comp sales than any other region, out of 21 regions, in the country over the past decade.

For Marriott International, we assisted a marketplace in significantly exceeding its budgeted annual revenues.

For McDonald's Corporation, we assisted in reducing turnover by 13% over a two-year span in a division with over 120,000 employees. This division had experienced five consecutive years of increased turnover prior to this turnaround.

For The Coca-Cola Company, we assisted in boosting productivity cross-functionally in three separate division teams by engaging work teams that crossed traditional turf boundaries.

For the St. Louis Cardinals, we assisted in breaking their all-time preseason ticket sales record with 2.6 million tickets sold before opening day.

For Cassens Transport, we assisted in strengthening relationships between union workers, management and staff.

For IKON Office Solutions, we assisted in the successful merger of two separate sales forces.

For Mackey Mitchell architectural firm, we helped design the winning pitch for the University of Notre Dame's campus renovation.

TESTIMONIALS

Vistage

"Dan had nearly perfect scores on content and delivery for his seminar "Accelerate Your Impact as a Key Executive" for both my Key Group and one of my CEO groups. Let me add that this is a highly interactive program with multiple one on one and group breakouts. As a chair I felt that it really brought the members closer together. My members' only regret was that we did not have more time with Dan. Book him soon. He's a winner."

- Allen Hauge, Vistage-St. Louis

Toyota Financial Services

"Dan, on behalf of the entire Toyota Financial Services Team, I'd like to personally thank you for your keynote presentation at this year's National Sales Conference. You left an outstanding impression on everyone you worked with at TFS. Your passion, follow-up and attention to detail are tremendous and helped to make this year's sales conference a success. In fact, in the feedback survey from the conference attendees, we received excellent remarks on your efforts. Thank you again for your personal commitment to accelerating TFS to even greater levels of success! Oh yes, driven by the enthusiasm generated from the sales conference, we had the best all-time month in sales of both finance and insurance products! It was great and you helped 'accelerate' us to get there!"
- Dave Pelliccioni, Toyota Financial Services, Group Vice-President, Sales and Marketing

"Dan Coughlin lives up to his promise of being an accelerator. He definitely puts the pedal to the floor when it comes to putting in the extra effort needed to exceed expectations and deliver a first-rate learning experience. This is extremely important to us as an organization. We value motivated individuals that can help inspire our already high performing associates to even greater levels of achievement. Dan cares about the people he works with and this shines through when he leads a team."
- Mike Scully, Toyota Financial Services, National Manager - Insurance Products

McDonald's Corporation

"Corporate Catalysts has great practical steps to mold a more effective and influential leader. Since Dan Coughlin has been my Executive Coach for the past few years, I have acted upon many of the recommendations in this book such as the subtle management tips and tools of influence that have yielded great results."
- Karen Wells, VP of U.S. Strategy, McDonald's Corporation

"As an executive I am always trying to improve results, whether it is business results or personal results. I would strongly suggest the use of a personal coach. I began working with Dan Coughlin in early 2000 and have found his guidance and perspective to be invaluable. He is trustworthy, credible, motivating and results oriented. Dan takes an individual approach with me that causes me to behave differently and be more productive."
- Jan Fields, McDonald's USA, Chief Operating Officer, Executive Vice-President

"I have had the pleasure of working with Dan Coughlin for the past 4 years. He has a unique ability to provide both individual and group development. As my Business Coach he has developed tools that I use which challenge my thought process and enhance the effectiveness of my decisions. While his perspective is wide ranging, he also is very effective with specific situations. He customizes processes based on your specific needs and then stays focused on using the process effectively to help you achieve the desired result. He does a thorough job of understanding his audience when working with a group. The amount of prework and preparation including getting to know each player has been very effective. His style of coaching leaves the group feeling that they solved the issue and truly own the process. Dan's ability to partner with an organization through focusing on opportunity is one of his many strengths that help you get to the result."
-Lee Renz, McDonald's Corporation, Regional GM/Vice-President

Dan Coughlin hits the mark with practical insights and tools to help you be a more effective leader. His presentation enlightened and inspired our members to accelerate their impact as leaders. Dan tailored his presentation to the group which made his lessons relevant and actionable."
- Don Armstrong, Chairman, McDonald's National Leadership Council, McDonald's Owner/Operator

"Dan Coughlin of the Coughlin Company is a phenomenal executive coach. In the crazy business world, with the need to build and balance customer satisfaction, top line sales, bottom line income, franchisee relationships, and staff development, Dan has a way of teaching you to develop a plan that focuses in on the most important elements in order to achieve long-term profitable business results. He is especially astute at tapping into one's individual strengths and showing them how to accentuate their leadership style in order to cultivate a culture for success." - Cody Teets, McDonalds USA, Vice President and General Manager

Marriott International

"It has been a few weeks since our Sales and Revenue Leaders meeting. As I ve been speaking with members of my team around the region, I ve heard them say things like, I tried my new influence skills based on the buyers personality type, and I used the agenda Dan showed us for my last meeting and I had great results. I thought I would share this with you because the sign of a great class is when people put the learnings into action. Your scores from our training survey were fabulous 5 s across the board. I don t think I have ever seen such consistent scores with outstanding comments."
- Nancy McHenry, Marriott International, Regional Vice-President, Sales and Marketing

"Thank you for the very important role you played in our recent Sales University. These events are very important to me personally, and I believe critical to our future success. Your message was very well received as rated by our participants. I appreciated your willingness and diligence in doing 'your homework' on our group, the people, the 'politics' and the jargon. It was if you had been with Marriott for years. You were very well prepared, and I feel that was a major key to your success. The Leadership session was a huge success. The participants have already spread the word to those that missed the class. I hope to be one of your next class members!"
- Tim Sullivan, Marriott International, Regional Vice-President of Sales

"Dan, thank you for the great job you have done over the last six months assisting me as a professional coach. You have been a great catalyst for creative thought. Our time together each session went by very quickly due to the lively discussion that always ended in great ideas which allow me to move forward. I have found your coaching technique to be very effective. You allow me to think out loud and always have thought provoking questions that help me find the answers. Your feedback is inspirational and honest, which I believe has helped me grow. I would highly recommend you to anyone that is interested in putting time and energy into their own development and professional growth."
-Joe Uhl, Marriott International, Area General Manager

"Your work with Mike has surfaced his high potential leadership to a level where it is the predominant characteristic observed in his interaction with others. With your assistance, Mike has successfully moved to a level where he demonstrates his fullness as an Executive Team Member… I continue to hear rave reviews on your presentation at our Market Meeting. You did a great job of connecting with a diverse audience. Thanks for your totally awesome and large scale leadership coaching."
-Sherry McCool, Marriott International, Vice-President of Workforce Development

The Coca-Cola Company

"Dan, thanks for all your support in helping me and our team build our Midwest Division Team. Your insights, coaching and guidance, as well as different approaches were very impactful. You did an excellent job facilitating a workshop for our team and providing coaching support to follow-up with individuals on my team. Thank you again for the difference you made."
-Mike Slocum, The Coca-Cola Company, Division Director

"The candid input and personal coaching you provided me was helpful in understanding the improvements I can make as a team leader and how it will enhance team performance. Your seminar and team activities helped the entire group understand their individual roles and responsibilities in improving team cohesion."
- Tim Streit, The Coca-Cola Company, Division Vice-President

St. Louis Cardinals

"When we first met I was torn between the 'management mentality' of I can deal with any situation and the 'there's got to be a better way' philosophy. Dan, through your unique way of coaching, questioning and, most important, listening, you combined both areas of thought and have definitely changed both my approach and outlook. Thank you. You have made a difference."
- Kevin Wade, St. Louis Cardinals, Vice-President

SBC Communications

"Dan, I just wanted to take this opportunity to thank you for a great job during our kick-off. It was the right message with the type of sincere delivery that our group needed to start our year great! Your follow-up messages have been utilized in sales crew meetings and will continue to be reinforced during our monthly division meetings."
-Deborah McCarthy, Southwestern Bell Yellow Pages, General Manager

Boston Scientific Corporation

"The true measure of a book's impact on your organization is directly related to how often your team uses it in their efforts to drive new business. After giving every one on my sales and management team a copy of Dan Coughlin's book, Enhancing Top Performers, I found each one of them referring to it regularly as a benchmark to thought processes and strategy development. It is a comprehensive and straightforward 'manual for success' that belongs in the library of every sales professional. If you want to hone your craft, buy this book."
- Jeff Hutchison, Boston Scientific Corporation, Regional Manager

SolidWorks Corporation

"Dan, thank you for delivering a great message to our global sales and operations team last week. You had instant credibility as a result of the hard work you did in advance to understand our business. And, you gave our team advice that they can turn into action immediately after they return. I know this will help us achieve our goals for the second half of the year!"

Jeff Ray, CEO

Daimler Chrysler

"Your presentation was a great tool to break down barriers between the management and work force. I feel confident the workshop will have a positive reaction for DaimlerChrysler's objectives."
-Dan Chlebos, DaimlerChrysler, Vehicle Quality Assurance Auditor

Salomon Smith Barney

"What an amazing year last year was for me! I accomplished the high set goals and I am prepared to set higher goals and accomplish this year. I have to thank you for all the coaching you provided. The practical tools you taught me made my accomplishments easier. At times, we all believe we work in a very complex environment, whatever that business may be. However, through working with you I am able to streamline my thoughts to what is most important and, therefore, to stay focused on driving my career forward. I am learning through working with you that I need to be looking forward at where I want to be instead of the constant reflection on what I have done. Through this change in mindset, I am able to see where I want to go and how I will get there. My revenue last year exceeded the year before by 150%. My life has changed considerably in all areas. I am truly happy with where I am and where I am headed. Now I have the tools to make it happen."
-Michelle Camp, Salomon Smith Barney, Second Vice-President

McCarthy Construction

"Dan, thank you very much for the input you have provided me over the past year. You approached the issues on a very creative and insightful basis. As I look back on the start of your coaching services and my anticipated benefits, the final results surpassed all of my anticipations. I believe the focused approach, as well as the on-target discussions followed-up by your summary letters, were the keys to me achieving the results. I am amazed at how quickly you were able to relate with the issues we discussed and then work through a very succinct action plan to address the issue. I appreciate your interest and dedication to helping me grow."
- Mike Hurst, McCarthy Construction, President & COO

GSD&M

"The pressure was on. My company, GSD&M, was in the running for acquiring the national advertising business for BMW North America.

As one of the most prestigious car accounts in the category, we turned all our efforts, time and resources towards winning this business. As the leader of the pitch, I had the opportunity (and challenge) of managing a very large and diverse group of people with varying strengths and of course, personalities. Dan Coughlin guided me in several ways to be an effective leader in this high pressure situation. The most important piece of advice given to me by Dan was about staying the course and focus solely on the desired outcome of winning. As you can imagine, with such a diverse group of team members, there will always be personality conflicts and challenges in keeping everyone on the same page while trying to put together a comprehensive marketing solution for the prospective client. It's called the 80/20 rule. If 80% of your time is focused on the desired outcome and only 20% is about internal politics, etc, you're on the right path. Any deviation from that number requires a leader to reshift the efforts and thinking back to the desired outcome. My job was to keep everyone focused on winning--above all the disagreements, timing challenges and ultimately strong personalities.

Dan also encouraged me to not lose sight of the details. Details like making the process inspiring and rewarding and where the team members can connect and build stronger relationships over time. There is nothing like going through the trenches with a team you trust and respect. To build that kind of team, it takes an effective leader who acknowledges and gives people a chance to do their best work. Dan's tips helped me to create that very environment.

Dan's coaching motivated me to be a better coach that delivers the goods--winning. And in case you're wondering, we won the business."
- Ashley Andy, Director of New Business Development For GSD&M, the national advertising agency, on acquiring the BMW account

National Quality Review

"Dan, thank you again for helping to make our conference a great success. In fact, your Keynote presentation was among the highest rated of all Keynotes from previous conferences over the years! Great job! Also, you were quoted by many presenters and audience members during other sessions throughout the conference. That's pretty powerful! Here are some comments that were written in the conference surveys:"

"Dan Coughlin was a great way to start the conference. I hope his book is as engaging as his speaking."
"Dan Coughlin was the best way to open the conference."
"Keynote speaker was excellent!"
"The keynote address was excellent. The 5 minute exercise was great."
"Dan Coughlin was a great speaker and I learned from his sessions."
"I thought the first keynote speaker, Dan Coughlin, was excellent. I enjoyed the opportunities to talk with others in the industry, as well as the access to the speakers."

"Dan's keynote presentation was the perfect way to start our 2007 client conference. He brought energy and insight into the room. Dan engaged all of our clients and set the stage for what became one of our most successful conferences. His keynote was laced with the right mix of solid input and cross-industry examples to appeal to a wide audience. He got everyone talking, and through an exercise he ran at a breakout session, he got everyone talking to each other. His session was among the highest rated for the entire conference - and he had some stiff competition."

- David Driskill, Partner, National Quality Review

- Catherine A. Coyne, Vice President, National Quality Review

Boston Financial Retirement Services

"I recently had the pleasure of attending the annual National Quality Review conference in Boston, Massachusetts. Featured as the keynote speaker was Dan Coughlin. Admittedly, this was Dan's first time presenting based on his recent book, Accelerate, to a group of financial (Mutual Fund) professionals. He succinctly delivered his 12 steps for Accelerated Actions to a captive audience of 150+. It was readily apparent that his advice spans across people and is not focused on a specific industry or market segment. The applicability is endless for both professional and personal achievement."

- Michael B. Clark, Vice President, Boston Financial Retirement Services

BookWise

"Dan, I can't thank you enough for coming to our first annual conference. The comments we are receiving are 100% positive about your training. Well done. Please have my assurance that we thought it was A+++++."

- Mark Hurst, Chief Marketing Officer, BookWise

IAMC (Industrial Assets Management Council)

"Dan, congratulations and thank you for delivering an engaging and enlightening Leadership training session during the Fall 2007 IAMC Leadership Seminar. That you put a lot of time and thought into just the right way to mesh the training format, the handout copy, the interactive exercises and your book was very evident."

- Hazel J. Pankey, Director, Conference Programs, Leadership Development, Industrial Assets Management Council

Ronald McDonald House Charities - St. Louis

"The Ronald McDonald House hired Dan Coughlin to facilitate a 6 month effort to help build team work and develop a true cross functional approach to improving results within our organization and with our staff. Dan was excellent. His upbeat demeanor, insight into our folks and their tasks at hand, as well as, his ability to empower people to participate and "open up" was simply phenomenal. Dan helped us tremendously and we have plans to have him do additional work with our staff and organization in the future.

- Dan Harbaugh, President, Ronald McDonald House Charities - St. Louis

St. Patrick's Center

"In a time of major restructuring and rapid growth in our large Non-Profit organization, we needed to create an environment and attitude of teamwork. We needed our staff of 110 full-time employees to embrace change and improve our mission through a variety of new initiatives. Dan Coughlin was a God Send!!! In a matter of couple hours at our annual staff retreat, Dan was able to breakdown programmatic walls. He established open and honest dialogue between individual staff members. Most importantly, Mr. Coughlin successfully built respect and understanding between our various departments with excellent interactive activities.

"The takeaways from his morning session were clear and measureable. Dan Coughlin built a platform for better communications and established a firm understanding of why change is healthy and necessary in any organization. I strongly recommend to any company who needs to tear down walls and build bridges between their various departments to bring Dan in as the architect. It became evident to us that we need to find more creative ways to incorporate the work of Dan Coughlin into other staff events and team building efforts around our agency. He is an outstanding communicator and our staff loved his style and message."

- Dan Buck, Chief Executive Officer, St. Patrick's Center

Boeing St. Louis Leadership Association

"Dan Coughlin's ability to combine leadership concepts with direct and actionable applications to everyday workplace situations kept the audience engaged and riveted throughout his presentation. His dynamic and energetic speaking style struck such a positive chord with the group that time literally flew by. The consistent question after his visit was, 'When can he return and can he stay longer next time?'." - Michael Qualls, Boeing St. Louis Leadership Association, President

P.O. Box 1245 Fenton, Missouri 63026
Phone 636.825.6611 Fax 636.825.9831
E-mail info@thecoughlincompany.com