executive coaching with The Coughlin Company
Business Acceleration
applying practical processes to
generate sustainable, profitable growth

Newsletter

Enhancing Executive Effectiveness
Volume 2, Issue No. 4
April 2001

By

Dan Coughlin

A few changes

Thanks to many of you for your feedback over the last several days. Your insights have encouraged me to change the format of this electronic series in a few subtle ways. What I will do for the foreseeable future is to select one topic and build the entire issue around it. My own experience and research, the question of the month, and the recommended resources will all revolve around this single topic. If any of you choose to respond to the question, I will list your answers at the bottom of the next issue. The goal here is to go an inch wide and a mile deep rather than a mile wide and an inch deep. Of course, I'm always open to all of your feedback. So here we go!

Jump to your area of interest:

  1. This month's topic: Dignity and Self-Esteem As Business Drivers
  2. Question of The Month
  3. Recommended Resources

Dignity and Self-Esteem As Business Drivers

Self-esteem is the value that a person sees within himself or herself. A person can only add value to an organization and its customers if they see their own value first. The stronger a person's self-esteem is, the more value they can add. As self-esteem deteriorates, so too does the value that the person can add.

In his book, Maslow On Management, Abraham Maslow wrote, "Self-esteem rests on a feeling of dignity, of controlling one's own life, and of being one's own boss." Notice he didn't say you had to work for yourself. He did say that you have to have the feeling that you are in control of your destiny and your life.

Let's put these three concepts in order:

  1. Results are based on the value a person adds to the organization.
  2. This value-added comes from the individual's sense of self-esteem.
  3. Self-esteem rests on the foundation of personal dignity.

Therefore, an enormously powerful driver of improved results is a work environment that provides a sense of personal dignity. Each individual must work to protect their own dignity and the leader of the group must work to protect the dignity of the group as a whole.

Here are a series of random thoughts concerning dignity:

Last week I attended a meeting as an observer where several people in the room treated other people with a complete lack of dignity. They used foul language, expressed that they really didn't want to work with the others in the group and took virtually no break in a meeting that lasted several hours. The situation cried out for someone to stand up and say, "We can agree to disagree, but we cannot lower the dignity of this group. When dignity erodes, our business results will suffer. We must act with respect if we ever hope to drive better results."

Several weeks ago I watched the film, "Me and My Shadow: My Life With Judy Garland." It was written by Lorna Luft, Judy Garland's second daughter. Judy Garland was a mega-talent. Her song, "Over The Rainbow," was voted the number one song of the century. Yet, in many ways her life was a disaster. She survived on sleeping pills, weight pills and energy pills. She was married at least four times and never found any sense of self-worth outside of her performances. The problem was she was never treated with dignity. Her mother and the studio chief at MGM controlled her destiny and never allowed Judy to feel that she was her own boss. This lack of personal dignity led to a very low level of self-esteem which resulted in a life of drug and alcohol abuse.

Last night, I watched Duke University win its third national championship in men's basketball. Coach Krzyzewski has built a program that emphasizes personal dignity and team dignity. I encourage you to read his book, Leading With The Heart. Dignity and self-esteem when combined with well-honed skills generate extraordinary levels of achievement.

A strong self-esteem and a well-established sense of personal dignity are better than money in the bank. While you don't have control over the stock market, you most definitely have control over your own self-esteem and personal dignity.

Take three minutes right now to write down your five greatest strengths. This could be in any area of your life, but right them down. Several years ago I wrote down, "I write good personalized letters. I listen well when I put my mind to it. I can explain complicated ideas in simple and straightforward steps. I care enormously about other people achieving their goals. I am always willing to learn new ideas." Those five strengths became the basis of my consulting firm.

QUESTION OF THE MONTH

Here are two questions I would like for you to consider:

  1. What am I doing to increase my own sense of personal dignity, the feeling that I am in control of my life and my destiny?

  2. What am I doing to increase the sense of dignity within the groups that I am a part of?

RECOMMENDED RESOURCES

Back to The Enhancing Effectiveness Page

P.O. Box 1245 Fenton, Missouri 63026
Phone 636.825.6611 Fax 636.825.9831
E-mail info@thecoughlincompany.com

© The Coughlin Company, Inc., All Rights Reserved